Business marketing has moved over to a whole new level. It's no more about relying on orthodox corporate marketing tools, it's primarily about improving digital reach. These days businessmen are concerned about building steady relationships with their clients and even with third parties, instead of running after sales and figures. I guess, there's a consistent change in the way profit-seeking entities are trying to manage themselves. There's a noticeable shift in the way entrepreneurs used to communicate with people relevant to their business. Social media communication has certainly taken an important position. Facebook, Twitter, Google Plus, Pinterest (just to name a few) are platforms where businesses like talking to their customers. And this comes in good time too. As digital media slowly takes prominence in the global corporate sector, web based applications form the basis of business marketing. Internet applications are what businessmen look up to when it comes to promoting their products and services. They have (almost) stopped depending on traditional media tools to get their needs looked after. Usage of Internet applications in business activities has shot up after companies started figuring different ways to use different social media platforms to improve their prospects. Rich web applications have given numerous options to even the most frugal entrepreneur to try innovative ways to reach out to a large audience base. The trend is also spurred by social media services allowing various business promotion techniques. Web based applications used nowadays are different from they used to be even a couple of years back. These digital tools are now user-friendly, generally come with a simple interface, and yes, extremely convenient. These features ensure that the sole purpose of using these digital media tool is served, big time. Moving on, these features can also be modified in future to suit the specific needs of any particular business. The varieties of Internet applications which are used by business establishments come with a certain fun element, which is one characteristic you are never going to find in similar looking applications which were used a few years back. Now this is strategically done to improve the engagement factor. The moment web applications are able to hold a certain amount of interactivity and fun, it becomes easier for the applications to get their work done than what it would have been if there were no such features. Internet applications can be used in business marketing only if they are able to meet the immediate requirements of the company which has invested in them.